ABOUT US

We are a start-up of young people who are passionate about the traditions of their territory, born and raised in the heart of Tuscany, where the cultivation of the land and the harvest of its fruits still represent an important element in the local economy and culture. In particular, our focus is on a great product of our land: extra virgin olive oil.

Olive-growing in Tuscany

Tuscan olive-growing, although slightly decreasing given the high production costs, remains an essential activity in hilly and slightly mountainous areas. It also ensures protection of the territory from a hydrogeological point of view, allowing rural populations to thrive in certain disadvantaged areas of Tuscany. The climatic conditions and the specific territory account for the production of olives that give the oil particular value and finesse.

In Tuscany about 90,000 hectares of olive trees are grown by more than 11,000 producers.

TUSCANY LANDSCAPE

The olive-growing landscape in Tuscany is not uniform but depends on the altimetric characteristics and the type of soil. In fact, the olive tree has a high ability to adapt; although preferring well-drained loose or medium-textured soils, it can grow even in lean soils of limited thickness.
For many years traditionally peasants planted olive trees in steep sloping soils or in difficult geomorphological conditions; for example, in land reclaimed from the forest or pasture. This was due to the farmer’s need to make the most of the land at his disposal and provide as much food as possible for his family.

Olive-growing in Tuscany

Tuscan olive-growing, although slightly decreasing given the high production costs, remains an essential activity in hilly and slightly mountainous areas. It also ensures protection of the territory from a hydrogeological point of view, allowing rural populations to thrive in certain disadvantaged areas of Tuscany. The climatic conditions and the specific territory account for the production of olives that give the oil particular value and finesse.

In Tuscany about 90,000 hectares of olive trees are grown by more than 11,000 producers.

TUSCANY LANDSCAPE

The olive-growing landscape in Tuscany is not uniform but depends on the altimetric characteristics and the type of soil. In fact, the olive tree has a high ability to adapt; although preferring well-drained loose or medium-textured soils, it can grow even in lean soils of limited thickness.
For many years traditionally peasants planted olive trees in steep sloping soils or in difficult geomorphological conditions; for example, in land reclaimed from the forest or pasture. This was due to the farmer’s need to make the most of the land at his disposal and provide as much food as possible for his family.

EVO in a nutshell

1.

Extra virgin olive oil. The “virgin” attribute indicates that the extraction process is carried out only with mechanical methods, without the use of solvents, to not cause alterations to the product.

2.

An ancient remedy involved swallowing a little bit of oil and honey as a throat soother. This tradition is scientifically proven. In fact olive oil contains oleocanthal, a substance with a strong anti-inflammatory action, similar to ibuprofen.

3.

The best method to preserve the oil is to keep it in stainless steel or opaque glass containers avoiding the oxidation of chlorophyll, responsible for the characteristic green color.

4.

Olive oil landed in the Americas together with Christopher Columbus in 1492.

5.

Olive oil has a fat acid content very similar to human milk.

6.

The American FDA (Food and Drug Administration) has officially recognized the beneficial properties of extra virgin olive oil for health.

7.

Olive oil has very ancient origins; in fact, the first olive trees date back to more than 7,000 years ago. The Bible and the Koran bear witness of their presence.

8.

Italian actress Sophia Loren swears that olive oil baths are the secret to her glowing skin.